When you are running down the supermarket aisle, the options can be daunting. On one hand, you see name-brand products, with their eye-catching packaging and heavy advertising. On the other hand, there are store-brand items, which are often more affordable but less familiar. Opting for store brands can be a smart way to cut costs without sacrificing quality.

Store brands are produced by third-party companies, under the store’s brand. Often, these items are very similar to name-brand versions. The main difference? Private label options don’t come with the high costs of advertising that name brands build into the price.

Many people think that store brands are not as good, but research studies have shown that customers frequently can’t tell the difference generic brands and popular brands. Especially when it comes to common household items like salt, the quality is practically identical.

In the case of medicines, the core ingredients are regulated and must comply with the same safety rules, so whether you’re buying branded medicine or generic pills, you’re receiving a similar product at a fraction of the cost.

In other categories like paper goods, it may seem a bit risky to try store brands, but it’s often worth it. In case a Affordable alternatives to name brands product doesn’t meet your standards, the savings will compensate over time. Many stores even offer return policies on store-brand products, making it risk-free to try.

The important thing is that you don’t have to go all-in at once. Try switching a few items at first—like baking ingredients, cleaning supplies, or snacks. Over time, you'll likely notice how much you’ve cut from your budget. By being open to store brands, you can make a big difference in your household budget without missing out on the quality you expect.